The Internet May be Changing the Landscape of Black Friday
Black Friday is the most exciting and fun day of the year for some individuals. For others, it is dreaded, and more infamous than anything else. This year, it falls on November 29, and will be sure to see stores crowded with people looking for great deals on all sorts of products. Last year, Black Friday weekend saw a record of over $59 billion in sales, which represented an increase of 13 percent from the year before. With many new products on the market, and companies finding more ways to be creative with the deals they offer, there is a good chance that number will increase in 2013. In fact, in a dealsplus survey, 43 percent of participants said that they expect to spend more this year.
Much of the growth of the “holiday” is due to the fact that more people are shopping for products online. According to the survey, 72 percent of people will do their research online. That number is more than 50 percent higher than the 17 percent who said they will use printed ads, and the combined 10 percent who use TV ads and social media. Evidently, individuals who are looking to find great deals should use the internet, and Black Friday shopping videos might be able to help them do so.
Many of the Black Friday videos that people can watch online will have to do with where people go and what they are hoping to buy. They could include clips of people crowding particular stores, and interviews with individuals who were first in line for a great product. The dealsplus survey indicated that the most popular place for people to shop was Wal Mart, and a massive 70 percent were looking for electronics. If that trend holds, many news highlights and video clips will come from those types of retailers.
One of the reasons that some people do not like to participate in Black Friday, is that simply do not want to battle crowds. If that is the case, they might want to try to find some Black Friday shopping videos that provide tips on how to get to products first, and how to avoid getting trampled. The videos might even recommend simply shopping online, rather than heading to malls. Actually, 64 percent of individuals surveyed said that they prefer online deals to those available in store, so this year shoppers might only have to worry about overwhelmed servers.