Business owners are always looking for unique marketing and promotional ideas. This summer, many potential customers will brave the warm weather surrounded by a pool or beach. They will frequent these locations with their swimsuits, sunscreen, and beach towels. You may not be able to place your logo on their swimsuit or sunscreen, but you can provide them with custom made beach towels.

The popularity of summer water activities

Swimming is currently the fourth most popular sports activity in the United States and is a good way to get regular aerobic physical activity. Because so many US residents are swimmers or beach goers, the majority of them also have multiple beach towels. Your custom promotional beach towels will not only remind them of your business, but will catch the attention of others at the local pool or beach. When you provide customers with a needed item, such as beach towels, you are much more likely to get more exposure.

Cost effective tool for marketing

Promotional products remain an extremely popular type of marketing for businesses. This is likely due to the fact that promotional items are extremely cost effective. They do not cost much to produce, and they return high return on investments. You can have several hundred logo beach towels made for a small cost. You can purchase the towels from a local wholesale beach towel supplier for even more cost savings. Additionally, most consumers do not replace their towels every year. They use the same beach towels year after year, giving you even more worth for your cost.

Beach towels for additional activities

You might be questioning how logo beach towels can help your business when they are stuffed in a beach goer?s bag. However, you will find that beach towels are actually used. They tend to get a lot of use, whether it is drying off after a dip in the pool, laying out on the beach in the sun, or draping it over a beach chair. Pools and beaches also get very busy during the summer months. If you have a unique enough logo or are able to create a design that grabs attention, you could essentially be marketing to the entire beach.

National awareness and marketing

Many beach and pool trips occur on vacations, which often occur in different states. A lot of travelers bring their home beach towels with them. This means that you are extending your brand and logo into new states. If you create an item that grabs enough attention, you could potentially grow your business out of state. Approximately 52% of respondents to a survey worldwide expected to vacation at the beach in the next 12 months. Don?t miss out on this low cost marketing tool that could gain you national or even international exposure.

Promoting with a good cause

Consumers also pay attention to the items that you use to advertise. Putting your logo on a recipe book, for example, associates you with dining. Putting your logo on a cell phone cover associates you with electronics. Using beach towels to promote your business associates you with summer fun and healthy living. A swim burns a lot of calories in the body because many different body parts are involved in the process. You can lose up to 800 or 900 calories in just one hours of swimming. Giving different types of beach towels to your customers creates a vision that you care about their health.

Every summer, millions of Americans head to the local beach or pool to cool off. Some even plan their travel vacations around the existence of a pool or oceanfront. This increase in water activity is the perfect marketing opportunity. Brand many different types of beach towels that will give your business even more exposure this summer. You will put off a good message and will expand your marketing efforts in an extremely cost efficient way.